Some of you may be curious if we’ll be participating in Black Friday Sales this year. At Baiia, we pride ourselves on our timeless collections that are made to last, as well as our strong sustainability values which seek to help us reduce overconsumption through styles that can be worn multiple ways. So this year we’re making a conscious decision not to participate in Black Friday Sales, which often encourages hyperconsumerism.
Instead this year we’re choosing to encourage thoughtful purchasing, utilising maximum wear from minimal resources, and giving value and life to the pieces we already have. Our swimsuit prices reflect the high quality fabrics and the ethical production that allows us to fairly pay makers a living wage.
As a small business it would not be sustainable to reduce our prices, as both quality, the planet and workers would feel the impact of this. We are endlessly proud of our strong sustainable values, designs and know Baiia swimsuits will be by your side for years to come. x