Baiia's most celebrated creation, our signature 3 piece wrapsuit is like nothing ever been made before. While this world-first design is loved for a number of reasons - one of which is its ability to flatter so many different body shapes -  it's real uniqueness lies in the design’s longevity and its fundamental concept of diversity. For example, one swimsuit offers up to 4 variations of different ways to wear. When mix & matched with another swimsuit, you get 8 to 15 different swimsuit variations! Why was this important to us? Well, it all goes back to our philosophy of using minimal resources, but getting the most out of our wear.....

We're asked daily whether our reversible wrapsuits are suitable for small busts, large busts and everything in between. So, we're taking it to the blog to answer all your questions bust related. First up: Will these work for larger busts? Answer: Yes! But it depends on what you're wanting from a swimsuit. While our suits are either double or triple lined (Triple lined meaning these styles are the most supportive, this is outlined on each product page) with our incredibly firm Italian fabrics, the suits do not feature underwire or padding. This is to allow for the suit's reversibility. The design & construction of the suit...

Neither cheeky nor boy-leg, our backside coverage is the perfect mix between the two - offering the benefits of both. This is the 5th revision of our signature wrapsuit, each time refining the design based on customer feedback to finally land on our best backside coverage yet. Our newest release features coverage that our customers have since loved! We've made it more conservative, but not so covered that it starts resembling full coverage or a boy-leg cut. While some women may still like more coverage, we found that the more fabric we started to add in that area, the more the seams started to dig in to the...

Research by The World Wide Fund for Nature reveals that another two planets would be needed if every nation used the same rate of resources as Australia alone (WWF, 2017). At Baiia, we hold strong values in treasuring the earth we live on and are conscious of the impact of our actions. One of our values expresses our dedication in caring for the world and the lives it holds. "Know what’s important, think of tomorrow. Our planet and its inhabitants are the end all and be all. Let’s treat them as if our lives depend on them. They do. " We recognise how habits...

While it's an easy time of year to focus on sales & savings, it wasn't so easy for us..  largely due to the fact that the majority of our beautiful country is currently on fire. For us, this just didn't feel like the right the time to focus on sales or figures or business as usual. This is a time to call our community together and give what we can to help our land and wildlife. So, for our Green Friday, we've decided to fo things a little differently. From today until Tuesday the 3rd, we're donating an additional $30 AUD from...

It's no secret that we adore the experiences travel has to offer - but as a brand that promotes the practice of sustainable living - we're also well aware of the impacts travel has on the environment. Helping to spread the message around conscious travelling, tips & tricks is Baiia Woman Vivien from The Dharma Trails.  We love all that she does and are so thrilled to have her feature on our Baiia Woman Series, sharing her thoughts on all things mindful living. We asked her questions which we hoped would give our readers a glimpse into the mind of this inspirational woman. We hope you'll love her answers as much as...