Strong, smart and compassionate, Diandra Marizet perfectly epitomises what it means to be a Baiia Woman. If you've not yet been lucky enough to come across this dreamboat, let us introduce you: Diandra shares all things conscious lifestyle, but with a cool, humorous and down-to-earth voice. She's aspirational - but most importantly - she's totally relatable.
We chatted with the founder of The Thread Edit and we're lucky enough to get a glimpse into Diandra's brilliant mind on all things conscious living, self-care and bettering our world.
Diandra wears the Xanthorr 2-in-1 Wrap suit
We know how passionate you are about mindful consumption - what started it all for you?
When I started my buying career in the home category, I became more aware of the role artisanal craft played in retail because of how prominent hand-made goods are in that category. As my career shifted into ready-to-wear, I continued asking the same questions I was before to learn how the industry supports people making our goods.
New York City must be an incredible place to live - there's always so much going on! What's your favorite thing about living in the big apple?
New York will always hold a special place in my heart and I think that love comes down to the progress that is cultivated there. I can’t go many days in the city without hearing about a start-up that is rethinking the way we approach consumption. It’s a way of thinking that is deeply rooted in the culture of New York, from farmer’s markets to beauty to tech, there is a drive to move forward across all facets.
What is something you wish you knew before venturing into a life of sharing the importance of value-based consumption?
The impact of shopping transcends far beyond the simple purchasing of a good and the fashion industry can be a far more political space than most people think. The ripple effect of industry key players being held accountable to implement better standards in their supply chains and design processes will be instrumental in creating more sustainability. Had I known this on a slightly deeper level growing up, I would have supported very different brands along the way.
Is there a woman in the space that you look up to? What makes her your role model?
Kestrel Jenkins was one of the first mindfully focused fashion advocates I encountered and I’ve loved her podcast, Conscious Chatter, ever since. I love that her story represents us all growing up super passionate about the world and questioning everything along the way. People in this space are cutting against the grain with criticism and unpopular opinions, and Kestrel does a great job of showcasing it all in a positive light.
Self-care is so important. As a woman who does so much, what are some ways that you take care of yourself?
If I let myself, I can spend a tremendous amount of time in my bathroom for someone who wears little to no make-up. Listening to podcasts or music while getting ready for my day is my time to take-in what I need in that moment before I walk out into the chaos. And who doesn’t love playing with serums and creams?
Favorite place in the world for a Summer getaway?
If I could pack up my beach tote right now and go anywhere, I would return to Mallorca. Many of the best beaches in Mallorca require a little bit of a hike, but the reward is clear waters, bocadillos on the sand, and cliff jumping off the beautiful calas; all without a tourist shop in sight.
As a swimwear label, it's important to us that our garments are helping our #BAIIAWOMEN feel and realize how beautiful they are. What makes you feel truly beautiful as a woman?
Knowing that healthy lifestyles and bodies look so different for everyone, taking the time to understand my own body is a journey that makes me feel beautiful.
If you had one piece of advice for anyone looking to change their shopping habits, what would that be?
If you want to start taking small steps towards a more conscious lifestyle, start with the things that weird you out! Whether it’s chemicals in your home, plastic wrapped around the things you eat, or the wastefulness of cheap fashion. Everyone’s answer to that question looks a little different and we need people to prioritize what they value most so we can all work towards a better future at all angles simultaneously.
Finish this sentence:
This world needs... to be encouraged to look in our own backyards when searching for ways to make the world better. It’s far more effective than just looking at others.