... ... The Baiia Sustainable Lifestyle Blog – B A I I A

Sustainable Living

The Ocean’s silent Killer; Plastic Rubbish


Plastic facts you probably didn’t want to know about, but should.



  • Americans throw away 35 billion plastic water bottles every year
  • Americans use 500 million plastic straws a DAY
  • 17 million barrels of oil is used annually to make plastic in the US alone.
  • More than one million plastic bags are used EVERY minute
  • Aussies throw away one BILLION coffee cups annually
  • Australians dump 4,000 plastic bags into our landfill per hour
  • 145.7 million litres of oil was used in the production, transportation, refrigeration and recycling/disposing of bottled water in Australia in 2009-10.
  • 8 Billion tonnes of plastic are dumped into our oceans every single year. That’s the equivalent of 16 bags of plastic for every meter of coastline in the world!



  • One million seabirds and 100,000 marine mammals are killed annually from plastic in our oceans (this only includes the animals that are found)
  • Plastic chemicals can be absorbed by the body— BPA (a plastic chemical) can been found in 93% of Americans age six or older.
  • A number of compounds within plastic have been found to have potential health effects on humans and animals, as well as altering hormones and seriously affect the reproductive system.
  • At least two thirds of the world’s fish stocks are suffering from plastic ingestion.
  • It is estimated that between 5,000 and 15,000 sea turtles are entangled each year by derelict fishing gear washing ashore in northern Australia alone.



  • It can take anything between 20-1000 years for a plastic bag to break up. I mean break up as they break up into smaller pieces. They don’t break down and those that do, break down into polymers and toxic chemicals to then leach into our oceans .
  • Certain plastics (like styrofoam) are decomposing faster than others and while doing so, release potentially toxic substances (like carcinogens and BPA to name a few) into the water - adding to the fast growing problem of ocean chemical pollution and acidification.
  • Every 11 years the amount of plastic produced doubles. To put that in other words, between now and 2028 we will produce as much plastic as we produced [from the 1950s] until now.  (said Dr Wilcox)
  • By 2050, the amount of plastic in our oceans will outweigh and outnumber all sea life.
  • Plastic is a substance the earth CANNOT digest. Further, it is made from a non-renewable natural element; oil. So in short, we are drilling holes in our planet, stealing its oil in excess and then choking our planet with the product. How long can this really continue?



I've built a large part of my life around trying to remake discarded plastic into useful items with BAIIA. And while it serves a purpose we believe in, we ultimately know this isn't the ideal solution. Recycling isn’t going to fix anything unless we all start being a little more conscious of the consequences of our ‘convenience’ habits.

Sure, sometimes the statistics can feel a little overwhelming - almost to the point of making you feel helpless. But there’s little joy in life if your actions are derived from overwhelm and helplessness. Having a genuine want to help the world and letting your actions be a reflection of that is infinitely more fulfilling. No one will ever be able to tell you exactly what your impact is, and that’s okay. It’s not about figures - it’s about wanting to to make sure the planet you left behind is now a little better because of your existence.. That’s real legacy.



With global production of plastic increasing exponentially, the amount of plastic finding its way into the ocean is likely to get much bigger. How do we stop the demand? Simple, we stop supporting the businesses who continue to create it mindlessly. Consumers hold the power, because they control where their dollar goes. Businesses only follow where they know the money flows. You get my drift?

There are so many simple things you can be doing to reduce the collective consumption rate of plastic. Here's one example: If each Australian family used 1 less plastic bag each week that would be 253 million bags less a year… that’s huge!

For more, check out my Beginner’s Plastic Detox Guide Below. Share it with your pals, encourage them to join you, and hold eachother accountable. 

I hope you found this post useful. If there's anything else you'd like to see more of, pllleeeaase let me know us the comments below :)

Amber x





Sources: ACSBiological DiversityBritaClean Up AustraliaEco watchNational GeographicOcean CrusadersPlastic Pollution CoalitionPlastic Oceans




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Plastic Free July + ECO GIVE AWAY


It’s no secret plastic is making a noise much louder than anyone ever anticipated. With an estimated 8 billion tonnes of plastic entering our oceans in 2010 (god help us should we ever found out what the figure for 2016 is) it’s no surprise that plastic pieces on the ocean's surface now outnumber sea life 6 to 1.

Between 5,000 and 15,000 sea turtles are estimated to be entangled each year by derelict fishing gear washing ashore in northern Australia alone - this, among so many other reasons is why BAIIA made a commitment to creating sustainable swimwear from discarded fishing nets from our oceans. Heck, if there’s enough plastic thrown away every year to circle the earth 4 times over, there sure as hell is enough plastic in our oceans alone to put a swimsuit on every woman on earth.

You can check out more staggering plastic statistics to share with your friends/fam here, but for now we’ll keep this plastic post short, sweet, and easy break down - unlike its less flexible subject.

As an Australian eco swimwear label, we’re pretty proud that Plastic Free July is an initiative born right here in Aus. Founded in Perth in 2011, the movement aims to shine a spotlight on the amount of unnecessary plastic we use in our day to day, and help encourage us to rid our lives of all all single-use plastics for just one month every year.

We’ve received messages from those wanting to create a plastic-free lifestyle, but often get overwhelmed with where to start. We’re not all going to be able to purge ourselves from plastic completely - that in itself would be an unsustainable goal - but we can all do little things to at least rid the single use plastic from our lives. After all, they do make up a whopping 50% of all plastic made, which after only being used once or twice is then left to breakdown for thousands of years in landfill.

It’s as effortless as saying "no straw, thanks" to the bartender, as easy as bringing a reusable shopping bag with you, or as simple as ditching the one-use coffee cups (fact: each Aussie throws away 50 coffee cups every year, that's one billion annually!) if just 1/3 of the people of Sydney did all these things for the month of July alone, that would mean hundreds of millions of less plastic in our oceans for 2017… could you imagine how many sea animals we could save?

For a simple transition into the plastic-free life, save a copy of BAIIA x The Conscious Cut's Plastic-Detox Poster. Share it with your pals, encourage them to join you, and hold each other accountable. We all want to make a difference - sometimes we just need to know how. 

The Beginner's Plastic Detox Guide | BAIIA The Conscious Cut

Pin me for future reference!


BAIIA has teamed up with our friend's over at Good & Clean Natural Skincare to give 2 lucky ladies the chance to win a Luxury Swim x Pamper Pack. With a total value of $566, the prizes include:

Any BAIIA eco bikini set made from recycled plastic

Good & Clean's most popular Natural Skincare Set


A Good & Clean shopping bag

We personally use and LOVE their Skincare Pack + Shopping tote, so naturally we wanted to give our readers a chance to enjoy Good & Clean's goodness too.

All you have to do is enter here:

WIN a Luxury Swim + Skin Set






Sources: Plastic OceansEco Watch

Graphic source: The Conscious Cut 

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