... ... Our Philosophy | BAIIA Eco Swimwear – B A I I A



pronounced "bai-ah" 
 meaning: one who has the capacity to change the world for the better. 
baiia eco swim
 W H Y    W E    S T A R T E D.

The fashion industry is the world’s second largest polluter, 20% of water pollution comes from textile and apparel sectors (A. Scott, ASC, 2015) and next year more than 300 million TONS of plastic will be produced worldwide (Plastic Pollution Org. 2017)

With people now consuming 400% more clothes than they did in the nineties, it only made sense that we try create products with purpose that would shift shopper’s perspectives on the impact of what they buy. Everything we do at BAIIA are guided by these questions; Is it sustainable? Is it versatile? Is it durable? And last but not least, is it wonderful? We are constantly seeking new ways we can take something and make it more sustainable, more ethical, longer lasting.. more wonderful.

The amount of plastic (including synthetic fabric) manufactured from 2000-2010 was on par with the total produced in the entire last century. After most likely only being used once or twice, this plastic was left in landfill to release toxins for the next few thousand years. So how do we fix this? We use only RPET or recycled materials.

RPET benefits. Eco swimwear for the planet



As well as..

  • 50% lower carbon footprint than organic cotton
  • 90% less carbon footprint than nylon
  • Using more recycled polyester reduces our dependence on petroleum as the raw material for our fabric needs.
  • Diverting discarded plastic for this process reduces landfill, and thus less soil contamination, air and water pollution.


S  U  S  T  A  I  N  A  B  I  L  I  T  Y    +    V  A  L  U  E  S 
O U R   R E C Y C L E D    F A B R I C
Made from industrial and post-consumer waste such as fishnets, carpets, plastic bottles and textiles that would otherwise pollute our beautiful land and oceans, our recycled fabric is certified Standard 100 by Oeko-Tex; the world’s leader in testing fabrics to regulate harmful substances. 
Our fabric supplier uses the world’s most efficient industrial system for the production of Nylon 6 from 100% regenerated waste materials.


W H A T     A B O U T     Y O U R     D Y E ?
Our water-based dyes have achieved accreditation to the Global Organic Textiles Standard (GOTS), OEKO-TEX® and CLEAR TO WEAR certification schemes.
We use only water based inks to achieve our swimwear’s rich and vibrant colours. Water based inks have been proven to be a much more eco friendlier dying option compared to the usual Plastisol inks which contain PVC and phthalates that are harmful to the environment + have been linked to numerous medical disorders. Yikes.

C H A R I T I B L E   C O N T R I B U T I O N S

10% of profits are donated evenly between two charities; More than Me a charity that provide education for girls and women in underprivileged communities and Cool Earth a charity that helps preserve rainforests around the world.

W H O    M A K E S    T H E    B A I I A K I N I S ?
We are proud to say our swimwear line is made by incredibly talented seamstresses in China. We’ve partnered up with an amazing manufacturer who are genuinely concerned about ethics and sustainability, about environmental issues and worker welfare. Due to their change in adopting more of an ethical Corporate Social Responsibility, their prices have risen and they’ve lost a lot of fashion labels to cheaper manufacturers in other Asian countries. BAIIA felt it was our responsibility to support a business who is trying to do the right thing, but are losing support. BAIIA has no racial bias when it comes to who we work with.

Our approach was born out of the appreciation of high quality goods, cause you’ll wear the heck out of something if it’s high quality. In our research, most of the best manufacturers for long lasting and high quality garments are located offshore. Australia has wonderful manufacturers for swimwear, but for our designs, sustainable fabrics and eco dyes, the only resources that were up to the challenge were in China.  

As well as:
  • Seamstresses are encouraged to hand make each swim suit slowly and carefully. They are not paid on the amount they produce - meaning they are not pressured to reach a certain quantity by a certain time (unlike fast fashion factories) 
  • Employees are given medical insurance.
  • Employees work in a well ventilated, well lit and spacious working space.
  • The factory owner himself was a seamstress for 10 years. He prides himself in his ability to care, understand, listen and respect his workers and their needs because he’s been there before.. So of course he also holds regular staff parties, excellence awards and surprises his workers with birthday gifts!

    Fairly made workers rights for BAIIA eco swim 

    A N D     W H O    A R E     Y O U ,    A N Y W A Y ?
    Located in sunny, fun-lovin' Brisvegas Australia, one half of the business is our creative director Amber, or otherwise known as The Ethical Fashion Blogger.
    The other half are the incredibly talented fabric makers and seamstresses who make the vision come to life with respect to the planet – without it, BAIIA and every other business would cease to exist. Big shout out to mother P #thanksgirl
    A W A R D S 
    Before BAIIA had even launched its first collection, its ethos and value of transparency was noticed by the Laureate Alumni of Torrens University, Australia and was selected as one of 'Australia's Small Businesses for Social Good' finalists. This gave BAIIA confirmation that sustainability & ethics in business is now more important than ever, and soon to be the new norm.