Vision & Values

Nothing makes us happier than seeing women truly connecting with themselves - allowing them to be who they really are. This vision of helping women achieve this connection and confidence within themselves is something that permeates throughout the whole business and is woven into the very essence of our purpose.

Our values are an integral part of our every step, and we truly believe we wouldn’t be the women we are today without them. Our top 3 are:

  1. Be the pioneers of compassion in women’s fashion.
    We make sure we’re nurturing, empathising and truly stepping into our women’s shoes. Our customers are everything, and how they feel about themselves is why we started and why we’re still here.
  2. Know what’s important, think of tomorrow.
    Our planet and its inhabitants are the be all and end all. Let’s treat them as if our lives depend on them. They do.
  3. Be bold. Commit. Get it done.
    Allow yourself to dream, make yourself a promise, and stick to it. To us, there is no better measurement of self-love than showing up for yourself, every single day.

Pronounced “Bai-ah”

Meaning: one who has the capacity to
change the world for the better.

Meet the Founder

There really is nothing else that brings me more joy than knowing I can offer something to women that makes them feel incredible. Of course, I have my challenges (both business and personal) and there are so many things I can’t wait to improve on and share with my Baiia women. But what’s important is knowing that women of all body shapes & ages, from all over the world are celebrating themselves in our designs - which only makes me even more excited and focused on my business’s and my own personal mission:

To create unique and flattering swimwear that empowers all women and honours sustainable practice.

Thank you for riding this wave with both me and our baiia team, but most importantly, thank you for believing that together we have the capacity to change the world for the better.

Amber x