Last updated: March 6th, 2024
Baiia Pty Ltd Privacy Policy (ABN 48 637 122 939)
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.baiia.com.au (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Tags” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by following the links below:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
INSTAGRAM - https://www.facebook.com/help/instagram/2885653514995517?locale=en_US
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
YOUR RIGHTS
We collect and store any Personal Information in compliance with the Australian Privacy Act 1988 and the Australian Privacy Principles. Any complaints or legal disputes will be actioned and assessed by Australian government bodies, regardless of the country you are accessing the Site from. If you wish to make a complaint, query, or submit a breach of Australian Privacy Principles, you can do so by using the contact details outlined at the bottom of this Privacy Policy.
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information listed at the bottom of this Privacy Policy.
Additionally, if you are a resident located outside of Australia, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of your residential country, including to Australia, Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, for example, by unsubscribing to our mailing list using the link provided in EDMs (Electronic Direct Mail).
CHILDREN'S PRIVACY
The Site is not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18.
If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent's consent before we collect and use that information.
LINKS TO OTHER WEBSITES
Our Site may contain links to other websites that are not operated by us. If you click on this link, you will be directed to that external site. We have no control over, and assume no responsibility for, the content, privacy policies or practices of any third party sites. For this reason, we strongly advise you to review the Privacy Policy of every site you visit.
SMS MARKETING AND NOTIFICATIONS
When opting in to our SMS marketing, you agree that we may send you SMS marketing offers and alerts. We value your privacy and the information you consent to share in relation to our SMS marketing service. Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners, for the purpose of enabling and operating our text messaging program. You can unsubscribe from further text messages by replying STOP or following the link in the message. Message and data rates may apply.
CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Changes to this Privacy Policy are effective as soon as they are live and visible on the Site.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at lovemail@baiia.com.au or by mail using the details provided below:
PO Box 313
Lutwyche QLD 4030
If we are unable to resolve a complaint or query in regards to your privacy, you can contact the Office of the Australian Information Commissioner (OAIC) directly. You can review the OAIC website here: https://www.oaic.gov.au/
